They want more immediate glory. On registration day, they are given a PDN and told that today's points were not going to count towards the leaderboards. They see on the Alleycat TV monitors that there is going to be a shootout that afternoon/evening.
They like the group activity of having two big groups bracket down to one final player to duel each other. If role taxonomy changes then any mix of people can play in a shootout together and it would really be a community showdown. They coordinate showdowns between rival posses and warring factions. They like getting to MC and then show their skills in this public forum.
They see an ad for the Toppee Awards on Saturday night. At the Toppee Awards, their name is read for one of the following awards:
MOST SHOOT OUT WINS
MOST SHOOTOUTS
They get a roaring chant because everyone in the room had been wrapped up into one of their large scale "community duels" and they all had so much fun doing it.